Saturday, August 31, 2019
Last Day In High School Essay
Respected Teachers, Seniors and my dear Friends. A warm and hearty welcome to all of you present here! Its a day that comes in a year but brings innumerable emotions along with it. I think all of you would be a little sad, for you will be leaving behind people that shaped your life and a place that is as much a part of your identity as the name you bear .Every beginning has an end. And every end is a new beginning. Itââ¬â¢s a relentless cycle seen in every aspect of our lives. A year starts; a year ends, only to give birth to another. As much as I anticipate the start of a new season, I know that fate says it will cease. Most of our life is a series of images. They pass us by like towns on the highway. But sometimes, a moment stuns us as it happens. And we know that this instant is more than a fleeting image. We know that this momentâ⬠¦ every part of itâ⬠¦ will live on forever .The important thing is not to be bitter over lifeââ¬â¢s disappointments. Learn to let go of t he past, and recognize that every day wonââ¬â¢t be sunny. And when you find yourself lost in the darkness of despair remember, itââ¬â¢s only in the black of night that you see the stars, and those stars lead you back home.ââ¬Å"So donââ¬â¢t be afraid to make mistakes, to stumble and fall, because most of the time the greatest rewards come from doing the things that scare you the most. Maybe youââ¬â¢ll get everything you wish for. Maybe youââ¬â¢ll get more than you ever could have imagined. Who knows where life will take you. The road is long and in the end, the journey is the destination. At this watershed moment of the lives of my friends of class 10th, I am reminded the great words by Rabindranath Tagore, ââ¬Ëwhere the mind is without fearââ¬â¢. I wish for you a mental cosmos where you are confident individuals, not scared to do the most uphill tasks. Where you are not cosseted in the four walls of fear, and break the shackles and become real performers, real doers. As we stand here on this beautiful day, my friends we wish for you an attitude of a real performer, one who does not look back but dives into turbulent waters with a crazy stubbornness to swim through and survive the fiercest storms. I wish for you a divine belief, a never-give up attitude and a little piece of arrogance that tells the achievers out there in the world with a loud thud, ââ¬Ëif you can, why canââ¬â¢t I?ââ¬â¢ You are now at a crossroads where you need to take decisions independently. You need fortitude to face the future which often looks bleak and blank. Remember, the future is an extension of today. If life is good today, tomorrow will take care of itself.Those of you who want to outshine others must learn the secret of enthusiasm. The moment you discover this secret, success cannot elude you. Enthusiasm provides a person with a powerful driving force.develop faith in yourself and enthusiasm will bubble up in you. Lastly, I would like to add, ââ¬Å"Make a rule in life never to regret and never look backâ⬠. Regret is appalling waste of energy. Indeed, life is what we make it. It is said that ââ¬Å"the best people are moulded out of faults, and for the most, become much more the better for being a little bad.â⬠Each mistake can become a prime opportunity for self improvement. May your journey be that of valor and we do not want to say good bye because tomorrow when we stand there to become a part of your world, we would look for those familiar faces, who would draw their hands out and share their experiences with us.
Friday, August 30, 2019
Behavioral Problems with Budgeting and Beyond Budgeting Model
All organizational Managers have to do certain management functions such as planning, control, coordination, staffing, motivation, leading, communication and organizing.These functions differ from organization to organization due to different organizational cultures, nature of activities and its complexity, size, staff profile in terms of values and skills, internal political activity its intensity and is level external environment in which they exist in terms of social, political, legal and environmental issues they face and its nature in terms of stable or dynamic and the Management philosophy of the senior and executive level of management.The traditional Budgeting is a tool for planning and control activities such that it enable the organization direction as well to coordinate activities and compare actual performance with Budgets so that to identify variance and investigate the causes and determine whether they are controllable or uncontrollable and revise plans if the organizat ion cannot achieve the panned performance because of uncontrollable factors. The traditional budgetary process has many advantages.The advantages are that it forces managers to formulate detailed plans for achieving the targets for each department and operation, promotes coordination and communication, clearly defines the areas of responsibility for the achievement of the budgets, enables remedial action to be taken as variance emerge, motivates employees by participating in the budgetary process of setting or formulating the budgets, improves allocation of scarce resources. Economizes management time by using the principle of management by exception. However they have serious drawbacks, They are mostly of a behavioral type. Page: 2The drawbacks of the traditional Budgets are that budgets may be perceived by the lower level managers and employees as it is imposed by the senior management and thus affects labor relations as well it may also tend to have inaccurate record keeping, In addition budgets may increase conflict over the resource allocation or they may blame others if they donââ¬â¢t meet the targets as well in practice it is difficult to reconcile individual goals with corporate goals and the plans cannot be accurate in a dynamic environment and detailed planning consume considerable time and resources of managers and they mayPerceive it as a futile activity. The budgeting also may induce mangers to spend all what they get even though they can spend less because of the attitude ââ¬Å" we better spend it or we will lose itâ⬠. In the traditional Budget as a plan and control tool managers can also over estimate expenditure because of the fear they will be blamed if expenditures are not within the budgets and sales budgets will be under estimated for the reason that the sales people may fear if they donââ¬â¢t meet the sales target and for the fear of losing performance pay if such a rewarding system exists.In a global economy in the current 20t h an 21st century the changes in technological economic social and political climate have become more rapid and dynamic as well unpredictable than ever before and the competition has increased mostly in all industries at least in advanced industrialized countries and in some parts of Asia, Latin America, Eastern Europe and in Middle East. In this context if organizations are not adaptive and responsive in a timely manner to meet customer needs compared to its competitors and Page: 3have products tailored to satisfy these needs organizations must react quickly and its planning and decision making mechanisms must be flexible and managers must be able to make decisions and must have the authority and responsibility to react quickly and organizations must devolve power to managers of profit centers and decentralize organizations and performance measured in general terms relatively measured comparing different profit centers and be customer focus culture at all levels in general terms an d allow managers to make decisions to make returns on equity more than its competitors by satisfying customer needs profitably and have an information system to assist such process rather than plan in detail which is traditionally done which may stifle innovation and flexibility of the organization in a dynamic environment. The Beyond Budgeting Model is a model to address the limitations and behavioral disadvantages of the traditional budgeting in organizations. As well it is not a new planning tool but it is a new management idea. That is to change the organizational structure and organizational culture from a hierarchical organization to a network organization and decentralize decision -making and to devise a management information system, which enables mangers to share knowledge and instill new ideas and empower managers to make decisions to respond to unexpected events and to create an entrepreneur culture.That is to make the organization to become more flexible and adaptable an d create systems processes and products, which satisfy customer needs profitable, compared to its competitors and monitor emerging needs and respond quickly Page: 4 to satisfy the emerging needs more effectively than its competitors and benchmarking its processes and products on a continuous basis. There fore the success or failure of Beyond budgeting depends on how the model is introduced in the organization and the phase of its introduction and how management has overcome resistance to change and how mangers are trained and the phase of overcoming competitive culture and become a more co-operative and team culture and the possibility of this happening in the organization.So in effect the success or failure of Beyond Budget Model itself depends on how it is implemented and whether the managers perceive this as another method imposed by the senior management and how senior management can overcome such behavioral constrain. If this can be done given the managers profiles in terms of their entrenched management practices and the senior managements effectiveness and their leadership qualities to change behavior Beyond Budget may become a more adaptive process and may overcome some grave disadvantages of the traditional budgeting system. That is in other words to be a workable model the Beyond Budget Model must have the appropriate culture and structure introduced effectively. In practice it is not an easy task and there is no silver bullet. However in practice it has been implemented in some organizations particularly in large, small and medium organizations.But the number of organizations adopting this model is very small even in large organizations. As well this model is mostly applicable to knowledge industries mostly than other organizations and the traditional model with good budgeting practices may work effectively than the Beyond Budget Model. For example Sevenska Handelsbanken a Swedish retail bank with Page: 5 branches all over Northern Europe and in Gre at Britain have had no Budget since 1970. (http://www. juergendaum. com/news/02_24_2003. htm). As well other examples of Beyond Budget model implemented successfully are Toyota an Automobile manufacturer, Aldi a German Retailer, South West Airlines, the American Airlines. (http://www. 12manage.com/methods_fraser_beyond_budgeting. html). In addition there are also other less well-known examples adopting Beyond Budget Model. They are Ahlshell, the Swedish materials wholesaler, ISS, the International Danish facilities service group, World Bank and small non-profit Sight savers International, a UK charity. (http://www. 12manage. com/methods_fraser_beyond_budgeting. html). As mentioned above in page 4 these examples demonstrates the Beyond Budget Model can be successful in any size however it is mostly applied by Knowledge Industries and the examples are very few this may be due to the fact this model is a recent model and it may increase in the future.However there are many organization s using the traditional budgeting model indicates the traditional model at least to be perceived by these organization to have some value to them as well it may be effective for many organizations or they adopt good budgeting processes. In summary it can be argued that the Beyond Budget Model certainly can overcome some behavioral problems in budgeting. However it has its own behavioral issues to be resolved to be more effective and in some circumstances it may not be effective and traditional budgeting process may work more effectively than Beyond Budget model as discussed Page: 6 Above. Its effectiveness is dependent on many factors as well as discussed above. Applying these behavioral issues as discussed above to the scenario one must assume about the organizational culture and organizational structure.If suppose one assumes the organization is a centralized organization and the top management believes in the beyond budgeting process and value the usefulness of budgeting and mana gers want to compete with other managers with resources and there exist considerable political activity then it can be argued it is very difficult to implement by top management the beyond budgeting model due to excessive conflict and empire building processes which may inhibit the successful implementation of the new Beyond Budget model. Any new model will have resistance due to changes in the status quo and managers may resist changes to protect their power and turf in the organization.There fore if the senior management does not have the leadership to influence and overcome resistance and change behavior and introduce the model in a phase which, is perceived by the managers and staff as imposition it may affect their performance and effective implementation, That is the top management must consider behavioral issues involved in introducing Beyond Budget model because it is a radical change from the traditional model and the culture may resist such change and it may be counter pro ductive and may not reap benefits theoretically expected by introducing this model. As well even if managers in this scenario do not like detailed budgets they may not have the skills and motivation and hindsight to plan and if the organization is a centralized organization not a decentralized organization the beyond budget model may not work in such circumstances. In effect management must consider Page: 7 the behavioral implications and behavioral issues of this model before considering this model and not considering good budgeting processes and use of technology and tools for budgeting as the traditional budgets have several advantages to organizations as well to its own behavioral limitations.As discussed above the Beyond Budget Model do not overcome all issues in Budgeting and even it addresses some issues it has its own behavioral issues to be resolved to be effective in all organizational circumstances and the behavioral issues may vary from one organization to another. It is also necessary to recognize to change a culture takes time and any culture cannot be changes in short time. This is a very important to consider because the Beyond Budget model is a radical change in culture and insists and based on considerable behavioral modification and change. This is a very important limitation of this model in practice and management must be aware of this before planning to introduce this in to organization without giving prior considerations of the complexity and the radical nature of its model in terms of behavioral implications, which is very difficult to predict.
Thursday, August 29, 2019
Work in the medical field. Should Dr be required to tell patients they Essay
Work in the medical field. Should Dr be required to tell patients they have Alzheimers - Essay Example This is enshrined in the American Medical Association code of professional medical ethics in which a doctor has to inform his or her patient about that patients true state of health. This is contained in Opinion No. 10 of the AMA Code of Ethics under the patient-physician relationship which is but essentially a moral activity. In this regard, the doctor is bound to put the patients interests above that of his own self-interest and of other groups, that the patients welfare is always paramount. A corollary to this opinion is the implied imperative for doctors to care for patients and alleviate the suffering using the best sound medical judgment during their rendition of health care. Based on the code, doctors have to tell their patients about an Alzheimers diagnosis as firstly, most patients want to know and secondly, they have a right to know. However, this is not a blanket authority to tell each potential Alzheimers patient about it, as circumstances can vary (Gordon & Goldstein, 2001, p. 1806) such as the degree of the disease (mildly or severely ill), a wish from family members not to tell the patient which might cause confusion, depression and an unwarranted possible grief and many other factors which make each clinical case a unique one. A doctor may enlist the family by choosing the one member who is closest to the patient in terms of understanding the patient and the one who is best able to break the bad news to the patient. On the other hand, many ethical and moral issues must be considered in truth disclosure such as patient autonomy (or the ability to make informed decisions based on right knowledge), the principle of non-maleficence (a patient might become hysterical or suicidal, for example) and the right of family members to know so they can plan ahead financially and emotionally. All that a doctor confronted with this dilemma can do is take into account those several factors and come to his or her best judgment. Equally important,
Wednesday, August 28, 2019
Goverment & Funding In the State New York Essay
Goverment & Funding In the State New York - Essay Example New York prides itself on having been out front in the move toward universal health care accessibility, yet the stateââ¬â¢s sluggish economic climate, a poorly written insurance law and an aging population have conspired to undermine many of the stateââ¬â¢s progressive policies, possibly foreshadowing the fate of the Obama administrationââ¬â¢s great initiative. To make matters worse, a chronic shortage of nurses threatens the day-to-day delivery of effective health care to an aging population, symptomatic of a national trend that could further hamper the massive reform of Americaââ¬â¢s health care system. Nevertheless, the research conducted in preparation for this paper yielded information which confirms the need for an overhaul of Americaââ¬â¢s health care system. New Yorkââ¬â¢s health insurance law, which went into effect nearly 20 years ago, has failed to manage costs and made coverage more difficult to obtain for many in spite of its intent. Research also shows that New York State has among the highest health care costs in the nation. Average costs for individual health plans have tripled since 2001 and, in many parts of the state, individuals can expect to pay as much as $12,000 (Levey, 2010). Coupled with data concerning the nursing shortage, the significance of this research is that it leads to some ominous conclusions about the direction Bridging the Coverage Gap 3 of health care in New York in the absence of a big picture reform initiative. The role of nursing has seldom been more important. In addition to their traditional role as dedicated and caring health care providers, nurses act on behalf of patients and serve as invaluable sources of healthcare information. Nurses and nursing associations in New York, such as the Nursing Students Association of New York, have advocated on behalf of the health care reform movement, helping secure support for the national overhaul in the Empire State. One of the most significant developments ca me recently at the state level, where Gov. Andrew Cuomo took steps to ensure that the 2011-2012 state budget included funding for the Nursing Care Quality Protection Act. This legislation establishes a high degree of transparency between the public and the nursing profession, requiring the disclosure of nursing quality care indicators and staffing ratios. ââ¬Å"Having this important information available to the public, legislators and regulators is critical to evidence-based healthcare reform,â⬠said Tina Gerardi, a spokesperson with the New York State Nurses Association (NYSNA). (NYSNA, 2011). The stateââ¬â¢s recognition of the role nursing plays in administering health care also extends to education and training. The new state budget provides funding for new nursing programs at the State University of New York and the City University of New York. Perhaps even more significantly, the state will fund loan forgiveness and scholarship programs through 2016. According to the N YSNA, these provisions will encourage nurses to seek further education and training, help ensure that nurses coming into the system are well prepared and, ultimately, help alleviate the nursing shortage problem (NYSNA, 2011). So it appears there is good news and bad concerning the state of health care in New York: on one hand, costs are out of control thanks Bridging the Cove
Tuesday, August 27, 2019
A review on software industry in the Gulf region Research Paper
A review on software industry in the Gulf region - Research Paper Example ââ¬Å"There are many problems associated with tracking software imports and exports in trade statistics.â⬠(OECD, 37). These problems include the hazy differentiation between software and software media trade, trade of software being a part of hardware, lack of measuring mechanism for the sale of intellectual property in international market. (OECD, 37). For obvious reasons this obscurity is even graver in gulf region states, who stepped into this industry late in 20th century and most of the software applications are imported from developed countries. The production and development of software in developed countries have raised serious concerns for the integrity of software industry itself as the bulk productions to realize rapid economic gains has forced deviations from the recommended software development framework and guidelines. Committee on the Off-shoring of Engineering (COE, 66) observes, ââ¬Å"Scholars conceded that the effects of off-shoring on the quality of work do ne in developed nations are uncertain because we do not know whether the productivity gains will be captured by the developing countries or the developed countries.â⬠Quality assurance is a core subject of software engineering and this stands true in any region and domain for which the software is being developed. The deviation from this basic guiding principal of software engineering has surfaced several legal and quality issues in gulf countries. This is especially true for the gulf region where software production is either offshore or in foreign control. ââ¬Å"The wealthy Gulf nations have long relied on foreign (mostly American) contractors to build and maintain much of their IT base.â⬠(Carmel, Paul, 24). This over reliance on foreign expertise has given birth to a variety of legal issues in software ownership, , legitimate use, quality and maintenance. Redha (n.p) the Business Software Alliance Chair, Gulf Region, while surfacing his concerns on quality and legal i ssues stressed, ââ¬Å"While the region is seeing rapidly growing technological adoption and internet penetration, which is contributing to overall economic growth, we need to ensure that this growth is not compromised through software piracy.â⬠The quality issues in offshore products are a common observation because of the variance in environment and culture of the software developer and user. COE (197) observes, ââ¬Å"When we consider off-shoring, we must remember that there is great variability in software objectives, job types, and practices around the world.â⬠Obviously, this variability may cause quality issue in a region where environment, software quality requirements and job types are considerably different. The fact has instigated a profound realization among Gulf States to develop an indigenous software industry, which can cater local requirement with minimum quality issues and legal breaches. The Gulf States, specially Iran, Saudi Arabia and Syria are now maki ng concentrated efforts to groom local software industry and the commitment of local software companies in the region may achieve better results for growth of software industry. However, the lack of latest technologies and the dearth of software engineers with required skills are two major areas where they face bottlenecks. Still quality can
Monday, August 26, 2019
Methodology and appendix for How to successfully Market Sport Research Paper
Methodology and appendix for How to successfully Market Sport Nuitrition for Females in London - Research Paper Example In order to maintain good health status of children and adolescent youths in school based programs, strategies such as integration of school food services and nutrition education, regular training of the staff, family and community on matters related to importance of nutrition need to be followed to the later. The school based programs in most occasions contributes a lot in promoting lifelong healthy eating internationally. A recommended nutritional strategy contributes to prevention of pre-mature deaths in United States of America. The national health promotion and disease prevention objective in U.S.A encourages schools to provide nutrition learning from preschool to higher level. Various methods have been used to promote nutrition for females in U.S.A to improve the health status of the children and the adolescent youths (Levine & Zahradnik 2012, p.30) The purpose is to examine food advertising and marketing stations used to target U.S.A children and adolescent youths. Generally, the fundamental movement skills such as jumping, striking, catching among others forms the basis for future sports services growth and for life long enjoyment of physical activities among the females and the adolescents youths (Marcelo & Pihdo 2006). FMS identifies various stages of improvement of the fundamental movement skills. On the other hand, FMS provides safe games among the youths where they learn various important skills that help in improvement of the physical system nature of the youths in order to promote the nutritional nature. Ethical decisions within the communities varies with the varying in ethical believes. The community involved need to contribute to the nutritional status of their young ones. MED also involves in determining the challenges of the moral situations. US in the past decade have used most of the public schools as the venues of advertising and
Sunday, August 25, 2019
In what ways does an understanding of history and changing Essay
In what ways does an understanding of history and changing museological ideas help to explain the foundation and early development the British Museum and The National Gallery - Essay Example hosts princely art collections, the British Museum and the National Gallery offer phenomenal cultural industries that form the pride and identity of the people of the United Kingdom. Given that museums reflect cultural ideologies, these institutions have undergone changes that to some amounts to distortion of what should have been held so dear, and to others, the changes have resulted in better safekeeping avenues for the kind of artifacts that they harbour. In order to have rationally informed understanding of contextual relevance of these two iconic institutions, an in depth analysis of the impacts of history and changing museological ideas have had on them is necessary. The British Museum owes its inception to the will and determination of Sir Hans Sloane, a physician, naturalist and collector, whose ambition of seeing his collections preserved, according to Edwards (2011), formed the basis for the foundation of the museum. The initial collections of this museum consisted of manuscripts, books and natural specimens. In addition, other relics such as coins, medals, paintings and drawings were also available among the collections. Housed at Montagu House, it became accessible to the public in 1759, majorly drawing attention from curious individuals, and entry was free to all persons. During the period covering the 19th century, the museum received enormous expansion, both in space and in the array of collections, with such artifacts as ethnological and archeological materials from Europe and as far as Syria being incorporated. To this present moment, the museum has continually expanded its antiquities and currently includes artifacts from all round t he world, from Chinese ceramics to Egyptian Tomb-Chapel of Nebamun. Currently, the museum is looking forward to building the World Contemporary Exhibition Centre that will offer an additional temporary display space (The British Museum, 2015). On the other hand, The National Gallery came into existence when the
Saturday, August 24, 2019
Organic Revolution Essay Example | Topics and Well Written Essays - 1250 words
Organic Revolution - Essay Example Here is the concept of organic food, a new revolutionary wave that characterizes modern farming and ranching. Inasmuch as the climate change campaigners, policy advisors and politicians continue to drag their feet on such a fundamental issue, it is imperative to acknowledge the bare fact that business is not as usual at all. Not at a time when organic revolution continues to spread its tentacles and roots into the tissues that define our posterity. Across the world, thousands of organic farmers and conservationists are on a constant plea to inform the world that we can indeed create a very safe and healthy alternative to the conventional industrial agriculture (Ableman 89). The whole trouble however lies in convincing the masses and the skeptics out there that this is a very real and feasible process devoid of any harm hitherto known. Well, the cynics will normally have their way and their say but the fundamental realization to acknowledge is that as the worldââ¬â¢s population sur ges amid diminishing resources, it is imperative that radical measures be put in place to ensure that this generation and the posterity will have food to eat and resources to use. That, in essence, is the fundamental issue that has to be addressed. It is in light of such emerging realities that the concept of organic revolution continues to take shape and be accepted as a solution to the food crisis in the world (Avery 78). However, this should never be accepted with doubts and skepticism. It should be after an understanding of the facts, realities and the imperatives of such a revolution. On the positive aspect, the goal in the organic revolution process is not only limited to feeding the worldââ¬â¢s population. It is also about reversing the effects of global warming which is indeed a nightmare in the world. Organic farming helps in capturing millions of the greenhouse gasses that destabilize the ecosystem (Gettelman 45-8). This is enhanced through a combination of activities s uch as reforestation, composting, photosynthesis and the preservation of wetlands all which contribute positively toward reversing the effects of global warming. Indeed, climate change in a global concern that continues to elicit hot debates both on its causes and effects amid the thoughts that certain countries should be more responsible for addressing its consequences given that they contribute more toward the challenge. On that account, any positive process that can effectively curb the effects of global warming should be a welcome story by all and sundry. At least for those concerned with environmental issues. The conventional farming methods practiced across the world are basically energy intensive and involves the application of a lot of chemicals in the farmlands (Guthman 109). The deliberating effects of such industrial agriculture include a release of millions of tons of carbon dioxide gas into the environment. All this becomes a foregone story with the adoption of organic farming. In this case, healthy soils can be nurtured, while plants and trees that are resistant to drought and pests can flourish effectively. Indeed, nothing is better than that. Not at a time when hunger and famines continue to consume millions across the world. Moreover, organic farming produces food that is basically more nutritious with more vitamins and minerals to address the malnutrition that is also a concern in most parts of the
Team Development (SLP) Module 2 Essay Example | Topics and Well Written Essays - 500 words
Team Development (SLP) Module 2 - Essay Example As in traditional teams people communicate with each other directly. They work at the same place. On the other hand, in diverse teams people work in different locations. However, it has become necessary as it allows organizations to have access to top personnel throughout the world (Casey & Richardson, 2006; Gould, 2006). In addition, diverse work teams can be based on a multicultural collaboration framework. In this scenario, multicultural work team consists of organizations or groups, each team comprising members from different cultural orientations and backgrounds such as Native American Indian, Latino or white. In some cases with specific missions or goals oriented to populations with differing cultures such as Asian-American or African-American. In this scenario, the cultural differences can vary from team to team which can be related to values, ethnic heritage, traditions, history, languages, and sense of self and racial attitudes. Though, any of these cultural attributes can turn out to be a challenge to working together. If not they turn out to be an element of the association, the cooperation and collaboration will almost certainly be challenged (Brownlee, Schultz, & Rabinowitz, 2013). Moreover, a diverse team is normally composed of team members who work from home or any other location however this is not for all time the case since diverse team associates can work in offices also. There are a number of reasons why I prefer to have a diverse team in my unit. In this scenario, the basic reason is the reality that we live in the information age, as different to the industrial age. In view of the fact that the information travels at the speed of light, and those who have access to the most modern and fastest communication and collaboration technologies are capable to send data quickly. The capability to transmit data and information at fast speeds, combined with the power of the web, has caused the formation of "diverse teams." However,
Friday, August 23, 2019
Logic Questions Assignment Example | Topics and Well Written Essays - 1000 words
Logic Questions - Assignment Example 2. Every event in the world is caused by other events. Human actions and decisions are events in the world. Therefore, every human action and decision is caused by other events. This is a deductive argument. This argument is valid and sound because the claim is logical that the actions and decisions of humans are caused by other events in the world. Similarly, humans react to the events going on around them, which often incite further events that can also be responded to. 3. If God exists, then life has meaning. God does not exist. Therefore, life has no meaning. This argument is a deductive argument. It is an invalid and unsound argument because life has meaning regardless of whether or not God exists. If human beings were created by a higher being, they were created for a purpose; their existence is proof enough that their lives have meaning. If humans were not created by a higher being but through natural means, their lives have meaning by being on earth and creating their own meaning. 4. All cows are purple. Socrates is purple. Therefore, Socrates is a cow. This is deductive argument. This argument is invalid and unsound because we are physically able to determine that Socrates is not a cow. Furthermore, we are able to conclude that Socrates and cows are not purple. Since the premises are not true, the conclusion cannot be true. 5. William James and John Dewey both called themselves pragmatists. They are the leading American philosophers. Therefore, all American philosophers are pragmatists. This is an inductive argument. This argument is invalid and unsound because the identities of these two men as pragmatists cannot be applied to a larger group. Since a lot of philosophical thought is based on theory, pragmatism would not be logically applicable to all American philosophers. 6. Believing in God makes people moral - that is, believers tend to do good and avoid evil. This argument is deductive. It is an invalid and unsound
Thursday, August 22, 2019
Vaccination debate Essay Example for Free
Vaccination debate Essay People ought to have a right not to vaccinate their kids, even if refusal to do so puts oneââ¬â¢s own kids at risk, along with other peopleââ¬â¢s children. Do you agree? Childhood immunisation must be one of the most significant public health advances in medical history. Thanks to vaccines, children and teens that have been immunised would not have to experience the abhorrent epidemics like polio, mumps, measles and smallpox the older generations did. While it is safe to assume vaccines are here to stay, critics have presented damning yet unverified accounts of the ineffectiveness and harmful side effects of vaccinations urging parents to second guess their choice to immunise their child. The act of immunisation itself is the process of equipping oneââ¬â¢s immune system with an immunological memory by introducing a weakened foreign molecule to the body that orchestrates an immune response that the body later uses to protect itself against an attack by said foreign molecule. Immunisation has been under constant fire since its inception in the late 1700ââ¬â¢s with the introduction of the smallpox vaccine. People believed that the smallpox vaccine could literally turn vaccinated people into cows because the vaccination for smallpox was inducted from cows (William and Gunn, 2004): There was a famous Gilray cartoon [of vaccinated people sprouting cow heads in] 1804, which I always interpreted as people just being concerned about the source or purity of the vaccine. But they werenââ¬â¢t. They were concerned that they or their children would actually turn into cows. (Melnick, 2011) This proves that peopleââ¬â¢s views in regards to the ineffectiveness of immunisa tion are not always logical thus bringing to light the question of whether or not parents should be allowed to decide to or not to vaccinate their children, bearing in mind parental and social responsibilities. Parents should have the right to be aware of all the risks and advantages involved and understand for themselves that the pros far exceed the cons. People tend to be misled, in the scurry to do the best for their children, by other parents and antivaccine activists who base their beliefs on unproven, board dismissed studies and theories. One such theory brought to life by a British gastroenterologist Andrew Wakefield who claimed to have discovered a strong co relationship between the MMR (Measles, Mumps and Rubella) Vaccine and autism: Wakefield based his conclusions on a caseà study of a dozen children whoââ¬â¢d been brought to his clinic at the Royal Free Hospital in London. Almost immediately, Wakefieldââ¬â¢s research methods and his interpretations, which had been published in the medical journal The Lancet, came under fire. Wakefieldââ¬â¢s response was to appeal to the public rather than to his colleagues: The medical establishment was so determined to discredit him, he said, because he threatened their hegemony by taking parentsââ¬â¢ concerns seriously. The media took the bait, and despite Wakefieldââ¬â¢s lack of proof and his track record of dubious assertions and unverified lab results, they began churning out stories about how a maverick doctor was trying to protect innocent children from corrupt politicians and a rapacious pharmaceutical industry. Within months, vaccination rates across Western Europe began to fall. (Mnookin, 2011) Wakefieldââ¬â¢s research was based on a very minuscule percentage of the entire population thus rendering unreliable. Despite the G.M.Cââ¬â¢s (General Medical Council) dismissal of his studies, Wakefield utilised the media to manipulate paranoid, confused, gullible parents into depriving their children of the MMR vaccine. As a result, incident rates for two out of the three diseases increased significantly in the UK rising from 56 confirmed cases in 1998 to 449 cases within the first five months of the year 2006 with the first death since 1992. (Asaria and MacMohan, 2006) Since the wake of Wakefieldââ¬â¢s MMR-Autism theory, issues have been raised linking thimerosal (a preservative containing ethyl mercury) to the cause of autism. Mercury is a known neurological hazard but the quantity of mercury present in vaccines then were ââ¬Ëaround 50micrograms 0.5 per-ml doseââ¬â¢ (Biba, 2009) which was ââ¬Ëfar short of toxic.ââ¬â¢ Although the Centre for Disease Control (CDC) and the American Academy of Paediatrics (AAP) publicly suggested the subtraction of a mercury-based preservative called thimerosal from childhood shots in 1999 (Mnookin, 2011), the CDC has found no relationship between the MMR vaccine and autism after conducting scientific studies. (CDC Factsheet, 2004) (Melnick, 2011)Unsatisfied with the provided information parents tend to overlook proven statistics and rather look to their inner circles or celebrities with no knowledge of the background science, that have been given inappropriate media attention and ââ¬Ëwho have no new or credible data, and for which their assumptions and hypotheses haveà been discredited.ââ¬â¢ (Poland, 2011) They risk contracting a vaccine preventable disease to avoid a different health issue they believe the vaccinations themselves will cause proving to be a dire lose-lose situation. ââ¬ËSuch individuals are denialists at best and dangerous at worst.ââ¬â¢ In addition to the autism scare, parents also worry about a concept known as ââ¬Ëimmuno- overload.ââ¬â¢ This is when some believe, the injection of multiple immunogens (foreign agents) in one vaccine or even spread out, may overwhelm the immune system of a toddler/child. (Hilton, Petticrew and Hunt, 2006). This however isnââ¬â¢t accurate: Children are given vaccines at a young age because this is when they are most vulnerable to certain diseases. Newborn babies are immune to some diseases because they have antibodies given to them from their mothers. However, this immunity only lasts a few months. Further, most young children do not have maternal immunity to diphtheria, whooping cough, polio, tetanus, hepatitis B, or Hib. If a child is not vaccinated and is exposed to a disease, the childs body may not be strong enough to fight the disease. An infantââ¬â¢s immune system is more than ready to respond to the very small number of weakened and killed infectious agents (antige ns) in vaccines. (CDC FAQ) Parents are drawing their own conclusions of the importance of immunisation. They presume certain vaccines are no longer necessary because there is no longer a threat. This is absolutely bogus. It is because of the vaccines the diseases that once swept out children and adults alike in the millions, are now invisible. If even a few parents stop vaccinating their children these diseases could resurface. (Biba, 2009) This generation of the pre-Wakefield, dubious parents, who have mostly been immunised themselves, have not witnessed the true calamity of the diseases the vaccines they withhold from their children, prevent. They have a diminished sense of urgency for vaccination. (Hilton, Petticrew and Hunt, 2006) Instead they choose to believe ââ¬Ëâ⬠¦anti-vaccine books claim that all shots are bad, the diseases arent really anything to fear, and as long as you live a natural and healthy lifestyle, you dont have to worry. I think this is a very irresponsible approach to the vaccine issue. Vaccines are beneficial in ridding our population of both serious and non-serious diseases.ââ¬â¢(Sears, 2011) Parents ultimately have a duty towards their children, but also have a social responsibility as a citizen. They have a right to be conscientiously involved in their childââ¬â¢s health and welfare. But as most parents choose to ignore the unbiased scientific studies that have been conducted, consult the internet for vaccine information. Anybody who has access to a computer has the liberty to free float their own thesisââ¬â¢ ridiculous or not, which appease to the parents unsatisfied with factual evidence which has become a serious cause for concern. (Haase, 2012) Combined with the self-reinforcing nature of online communities and a content-starved, cash-poor journalistic culture that gravitates toward neat narratives at the expense of messy truths, this disdain for actualities has led to a world with increasingly porous boundaries between facts and beliefs, a world in which individualized notions of reality, no matter how bizarre or irrational, are repeatedly validated. (Mnookin , 2011) Obviously, the more kids who are vaccinated, the better our country is protected and the less likely it is that any child will die from a disease. Some parents, however, arent willing to risk the very rare side effects of vaccines, so they choose to skip the shots. Their children benefit from herd immunity (the protection of all the vaccinated kids around them) without risking the vaccines themselves. Is this selfish? Perhaps. But as parents you have to decide. (Sears, 2001) Parents may justify their decision to deny their child of immunisation over the illusion that it is for their own good, by riding on the herd immunity for protection. But with more and more parents succumbing to the bystander apathy, the levels of herd immunity thins resulting in ominous consequences. (John and Samuel, 2000) In reference to the question at hand, it is beneficial for the health of society that laws are passed to make compulsory the immunisation of children given the vaccinations are meticulously researched and tested for safety and effectiveness thus disagreeing with the statement provided. Vaccinations are a medical gift to the progressing world and should thus be taken advantage of. If you want to save your child from polio, you can pray or you can inoculate. Choose science. (Sagan, 1997) Bibliography William, S., Gunn, A (2004) The Surgeonââ¬â¢s Word- Vaccination. World Journal of Surgery. DOI:0.1007/s00268-003-7346-4 Melnick, M. ( 2011, February) The Dangers of the Antivaccine Movement. (Conversation with Dr. Paul Offit, chief of the Division of Infectious Diseases and the director of the Vaccine Education Centre at the Childrens Hospital of Philadelphia.) Time Magazine Retrieved from: http://content.time.com/time/health/article/0,8599,2053517,00.html Mnookin, S. (2011) The Panic Virus. New York, NY. Simon and Schuster. Retrieved from: http://books.google.com.au/books?id=mxqVQQMZzFcCprintsec=frontcoverdq=The+Panic+Virushl=ensa=Xei=jV5FU5yJE8jVkgXogIHwAgved=0CDUQ6AEwAQ#v=onepageq=The%20Panic%20Virusf=false Asaria, P., MacMahon, E. (2006) Measles in the United Kingdom: Can we eradicate it by 2010? BMJ 333 (7574): 890-5. DOI:10.1136/bmj.38989.445845.7C Biba, E. (2009, October) How to Win an Argument About Vaccines. Wired Magazine Retrieved from: http://www.wired.com/2009/10/ff_waronscience_argument/#corrections CDC Fact Sheet. (2004) MMR vaccine and autism-CDC (measles, mumps, and rubella). Centers for Disease Control and Prevention (CDC). Retrieved from: http://www.in.gov/isdh/files/MMR_VaccineAutismFacts.pdf. Poland, G. A. (2011) MMR Vaccine and Autism: Vaccine Nihilism and Postmodern Science. Mayo Clinic Proceedings. 86(9): 869ââ¬â871. DOI: 10.4065/mcp.2011.0467 Retrieved from: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3257990/?tool=pmcentrezreport=abstract Hilton, S., Petticrew, M., Hunt, K. (2006) ââ¬ËCombined Vaccines are like a sudden onslaught to the bodyââ¬â¢s immune systemââ¬â¢: Parental concerns about vaccine ââ¬Ëoverloadââ¬â¢ and ââ¬Ëimmune-vulnerabilityââ¬â¢. Elsevier. DOI: 10.1016/j.vaccine.2006.03.003 CDC Frequently Asked Questions (FAQ) Retrieved from: http://www.cdc.gov/vaccinesafety/vaccines/multiplevaccines.html#6 Sears, R. (2011) The Vaccine Book: Making the Right decision for Your Child New York, N. Y, Little, Brown Haase, N., (2012) Parents Trust Other Parents: Lay Vaccination Narratives on the Web May Create Doubt about Vaccination Safety. Sage Publications. DOI: 10.1177/0272989X12445286 John, T. J., Samuel, R. (2000) Herd immunity and herd effect: New insights and definitions. Eur. J. Epidemiol. 16 (7): 604-6. DOI:10.1023/A:1007626510002 Sagan, C. (1997) The Demon-Haunted World: Science as a Candle in the Dark. Ballentine Books New York Scheibner, V. (1998) Vaccination: The Hidden Truth (Documentary Video). Taycare Private Limited Retrieved from: https://www.youtube.com/watch?v=cqsT5EoIk8U#t=34
Wednesday, August 21, 2019
Marketing Strategy Of Virgin Atlantic Airways Tourism Essay
Marketing Strategy Of Virgin Atlantic Airways Tourism Essay It has won business and customer awards from around the world. Virgin Atlantic stands at the second largest international airline to come under the British Long Haul category. Virgin Atlantic holds a United Kingdom Civil Aviation Authority Type A Operating License, which permits it to carry passengers, cargo, and mail on aircraft with 20 or more seats. It is based out of Crawley, England. Virgin Atlantic operates a fleet of 38 aircrafts: 13 Boeing 747s and 25 Airbus A340, with a pending 6 orders of Airbus A380, and 23 orders of Boeing 787 to be delivered in 2013 and 2011 respectively. Over 9000 people are employed by the company. Virgin Atlantic has been known for its dfferent slogans, as shown. in the past: Mines bugger than yours, 4 Engines 4 Long haul, Avoid the Q, Keep Discovering Until You Find The Best, No way BA/AA. Virgin Atlantic not only provides the product and service, but adds its own style, and personality to it, which most corporations lack. Geographical market The airline industry is classified into four categories by the Department of Transportation (DOT): International Plans require 130 or more seats, and usually travel without many limitations destination-wise, and have an annual revenue of one billion or more American Dollars. National Airlines with capacities of about 100 150 people, with an annual revenue between $100 million and $1 billion; Regional Largely only used for short haul flights, these usually constitute of a total revenue less that $100 million; Cargo Airlines that primarily deal with transportation of goods, rather than passengers. PEST Analysis Political Factors State owned airlines are particularly affected by these factors. Parts of their business has to be done with consideration regarding routes, free seating for ministers, etc. Private airlines do this as/when it is convenient, and would not go out on a limb. Archaic laws apply on State owned airlines regarding labour regulations, retirement age, etc. which decreases management options due to the strength of the Union, and the controlling of the government. This affects the quality of the service delivery therefore these airlines have to think of innovative service marketing ideas which overcome their problems, while keeping them in the running against private airlines. Economic Factors Business cycles control a large part of the industry. At peaking phases people indulge themselves in travel and fares can be increased. However at economic recession, air travel is considered a luxury, and use of it is often decreased considerably, which leads to minimising business for the airlines, and lower rates. The terrorist attacks known by their date, September 11, led to a global recession, with the depression of the consumers. The loss of income for airlines led to higher operational costs due to lower demand and higher insurance costs, which increased after the terrorist attacks. This left the industry with little choice but to lay off employees, which increases unemployment, decreases consumer spending, thus decreasing their sales. Even the SARS outbreak in the Far East was a major cause for slump in the airline industry. Social Factors The changing travel habits of people have very wide implications for the airline industry. In UK, there are varied income groups, with varied ethnicities. The airlines have to recognize these individuals and should serve them accordingly. The destination, kind of food etc all has to be chosen carefully in accordance with the tastes of their major clientele, while keeping the variety in mind. Another good example would be the case of South West Airlines which occupies a solid position in the minds of the US air travelers as a reliable and convenient, fun, low fare, and no frills airline. The major element of its success was the augmented marketing mix which it used very effectively. What South West did was it made the environment inside the plane very consumer friendly. The crew neither has any uniform nor does it serve any lavish foods, which indirectly reduces the costs and makes the consumers feel comfortable. Technological Factors Internet alone has drastically changed the airline industry. Air Sahara has introduced a service through the internet, wherein the unoccupied seats are auctioned one week prior to the departure, as an example. Also, most airlines provide many internet based services to its customer such as online ticket booking, updated flight information handling of customer complaints THE COMPETITION As an independent airline, Virgin Atlantic successfully competes on all of its routes with most of the industrys major national carriers. These include British Airways, bmi british midland, American Airlines, Continental, Delta and United on transatlantic routes; BA and SAA to South Africa; BA, ANA, Cathay Pacific and JAL to the Far East; BA to Delhi. THE COMPETITORS SALES AND PROFIT TRENDS The airlines industry is very competitive, although the barriers of entry for new airlines are lower in a market with a lack of government regulation. A deregulated market occurs when a government does not dictate airfares, route networks, and other operational requirements for airlines. Deregulation has produced far greater competition and because of this, average fares tend to drop 20% or more. [4] The competition, combined with the freedom of pricing, limit a new airline from competing at its stage, but also acts as a major constraint on profitability for established carriers, which tend to have a higher cost base. TABLE 1: Top 25 Global Airlines Revenue 2006 Airline Lists 2006 Revenues (Million US) % Air France KLM 28,945.00 10.28 Lufthansa 24,903.70 8.85 AMR Corporation 22,563.00 8.02 Japan Airlines System Corporation 18,905.40 6.72 UAL Corporation 17,882.00 6.35 Delta Air Lines, Inc. 17,171.00 6.10 Continental AG 13,128.00 4.66 Northwest Airlines Corporation 12,568.00 4.47 All Nippon Airways Co., Ltd. 11,765.80 4.18 US Airways Group, Inc. 11,557.00 4.11 British Airways Plc 10,654.60 3.79 Qantas Airways 10,272.20 3.65 Singapore Airlines Limited 9,119.30 3.24 Southwest Airlines Co. 9,086.00 3.23 Air Canada Inc 8,934.40 3.17 Korean Air Lines Co., Ltd. 8,328.60 2.96 SAS Group 8,236.90 2.93 Cathay Pacific Airways Limited 7,823.80 2.78 Emirates Group 7,423.20 2.64 Iberia 6,473.80 2.30 Alitalia-Linee Aeree Italiane S.p.A. 5,927.50 2.11 Virgin Group 3,518.10 1.25 TAM S.A. 2,515.50 0.89 Air India 2,060.80 0.73 ExpressJet Holdings, Inc. 1,679.60 0.60 Total 281,443.20 100.00 Source : Datamonitor (www.computerwire.com) MARKET SHARE: The Companys Market Share: Year Total passengers carried Total cumulative 1984 124,711 124,711 1985 245,404 370,115 1986 289,060 659,175 1987 464,196 1,123,371 1988 626,319 1,749,690 1989 619,506 2,369,196 1990 837,136 3,206,332 1991 1,044,760 4,251,092 1992 1,239,011 5,490,103 1993 1,398,834 6,888,937 1994 1,679,403 8,568,340 1995 2,029,624 10,597,964 1996 2,293,802 12,891,766 1997 2,806,538 15,698,304 1998 3,201,795 18,900,099 1999 3,622,402 22,522,501 2000 4,280,513 26,803,014 2001 4,105,115 30,908,129 2002 3,808,687 34,720,689 2003 3,850,578 38,571,267 Source: http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jsp Target Markets: Virgin Atlantic offers very individualized services to their customers, due to their belief in the importance of individuals. Virgin Atlantic has targeted upper class customers who are primarily business passengers traveling on transatlantic routes. Virgin Atlantic realized the opportunity to gain a considerable market share through effective marketing of their quality, fun, innovative, honest, and caring airline. Business travels are often those who travel several times through a year, and often tend to purchase upgraded services, which is beneficial for the airline. On the other hand, leisure travelers are less likely to purchase these premium services as they are usually price sensitive. In times of economic uncertainty or sharp decline in consumer confidence it is expected for the amount of leisure travelers to decline. The Companys Sales and Profit Trends: Y/E April 2003 2004 2005 2006 2007 TURNOVER à £1401m à £1272m à £1630m à £1912m à £2140m PROFIT à £15.7m à £20.9m à £20.1m à £41.6m à £46.8m SWOT Analysis Strengths Weaknesses -Brand image -Increased traffic -Financial strength -Declining market share in key markets -Lack of scale Opportunities Threats -Expanding passenger traffic in Asia -Increase in trans-pacific cargo -Partnership with ANA -Cargo price-fixing investigation -Rising aviation fuel prices -Terrorist attacks and scares deter passengers from flying Source: Virgin Atlantic Datamonitor Strengths Strong brand image Virgin Atlantic is a part of Richard Bransons Virgin Group, which has strong brand image, and is known across most of the world. Increased passenger and cargo traffic Virgin Atlantic recorded higher passenger and cargo traffic in 2006, as compared to 2005. The number of passengers carried by the company rose by 3.7% to 4.5 million. The quantity of cargo and mail carried increased by 9.1% to 163,165 tons. Strong financial position The company has witnessed strong revenue growth in fiscal 2006. It recorded revenues of à £1,912 million in fiscal 2006, an increase of 17.3% from 2005. The operating profit of the company was à £41.6 million during fiscal year 2006 as compared to à £20.1 million in 2005. Moreover, the operating margin of the company also increased from 1.2% in 2005 to 2.2% in 2006. Privately Owned Virgin Atlantic is privately owned; therefore, decisions can made quickly. Weaknesses Declining market share in key markets Despite strong brand image and improved financial performance, Virgin Atlantics market share has declined in most of its markets in 2006. Its market share in New York, East Coast, Caribbean, India and China has declined from 25%, 21%, 59%, 23% and 22% in 2005 to 24%, 17%, 57%, 18% and 8%, respectively, in 2006. Lack of scale The company operates 27 destinations whereas, its top competitors British Airways and Thai Airways International operates 148 and 600 destinations worldwide. Opportunities Expanding passenger traffic in Asia Pacific Driven by increased economic activity in emerging Asian countries such as China and India, demand for air travel to the Asia Pacific is rising. Virgin Atlantic already has significant presence in this region and is well positioned to benefit from increasing air travel to Asia. Increase in trans-pacific cargo The outlook for trans-pacific cargo market is positive. During 2006-2009, the market is expected to increase by an average of 7%, an increase from a 4.3% average annual growth recorded during 1999-2004. Because Virgin Atlantic operates Virgin Cargo, a worldwide air cargo business, this will allow opportunity for the company to further strengthen its market position in cargo. Partnership with ANA In September 2006, Virgin Atlantic announced that it has teamed up with one of the worlds ten largest airlines, All Nippon Airways (ANA), which allows Virgin Atlantic passengers to fly to Japan on ANAs domestic services. This new arrangement with ANA would enable the company to offer better service to its customers. Threats Cargo price-fixing investigation The US Justice Department and the executive body of the European Union have launched an investigation into allegations of price-fixing in the air cargo industry in February 2006 and one of the companys investigated was Virgin Atlantic. If the company is found to have participated in price-fixing, it may have to pay a significant fine and investor confidence could also be impacted. Rising aviation fuel prices Due to the rising oil prices globally, the prices of aviation fuel have increased substantially. This could impact Virgin Atlantics margins as it is mostly reliant on air freight business. Terrorist attacks and scares can deter passengers from flying When terrorist attacks occur, it places fear in potential customers, and can deter individuals from flying. SEGMENTATION Virgin Atlantic has two primary segments: Upper Class, and Economy class, with Economy Class segmented further to Premium Class, and Regular Economy, consisting of regular economy fare and coach fares. The premium class includes a separate economy cabin for full fares and option to pay extra for chauffeur driven cars and clubhouse lounges. The Upper Class is generally comprised of males between 35 to 45 years of age and that earn more than $75,000 a year. The Premium Economy is used evenly by business and leisure travelers, usually around 40 years of age. Marketing mix: Product For an airline, a marketing mix must be developed keeping both in-flight services, and ground services in mind, while also considering it as a tangible product, as well as a service. On the ground, transportation to and from the airport, online bookings, and check in services as well as duty free shopping, and parking options. In-flight services are most customers primary focus. Staff training becomes essential here, to allow customers to feel approached as they would appreciate, in order to to form customer loyalty and satisfaction. Price Most airlines use competitive pricing for both economy and business travellers. The ticket fare is divided like so: Basic fares; subject to availability, class and destination. Insurance; standardised. Inland Aviation Travel Tax (IATT); depending on the country intended to travel to. Passenger Service Fee (PSF); standardised. Also airlines use seasonal pricing. Tickets are usually more expensive when purchased during peak seasons such as holidays. Promotion In the UK advertising consists primarily of TV, press, magazines, outdoor posters and taxi sides, all featuring our distinctive logo. Advertising allows awareness to be raised of current products, their improvements, and new products, as well as appeal to consumers personally. Postal service allows more direct advertising to target markets and consumers, while informing known customers of improvements. During traditionally low seasons, tactical promotions and price advertising are also used to maximise aircraft capacity. Virgin Atlantic operates a frequent flyer programme, flying club to encourage loyalty in existing flyers. Virgin also markets to travel agents, who are the primary distributors of their airline seats. Along with the usual advertisements, the sales team offers various trade incentives, familiarization trips, and educational/social event deals. Conclusion: Marketing is, very evidently, the Virgin Antlantics key strength. However, the airlines limitations in destinations, is restraining their growth increase. Richard Branson, himself suggested that Virgin Atlantic will be able to reach market-leader reputation if expand from the trans-Atlantic routes, to across the world, while keeping its service, which acts as its key difference between them, and the rest.
Tuesday, August 20, 2019
The leadership challenge faced by Toyota
The leadership challenge faced by Toyota My decision to work on Toyota is related to a moving scene I saw on television few months ago .Under the media spotlight, Akio Toyoda (Toyota CEO) was standing tearful under a giant display bearing the name of the company. This emotional reaction is the story of a senior leader who commits their life to the business, such a vulnerability is atypical enough to study the case. How Toyota, recognized as model in terms of management, can meet such tragic situation? The consequences of poor crisis management could severely damage the reputation of a company thats why every company must be prepared for crisis. This is the case with Toyota, one of worlds leading auto makers. I have decided to work on Toyota case to show how a company known for its reliable and innovative products , an exemplar of production efficiency with a perfect storm of rapid growth , can become a company with a series of product defects that has caused deaths and put many consumers at risk. Is it a technological matter or a leadership crisis?, What has been Toyotas solutions for crisis response? Toyoda went into hiding and sent American CEO Jim Lentz to make apologies. The issues of product quality became out of control. This left the media, politicians, and consumers to dictate the conversation, while Toyota was looking for the responses. This situation without a proper solution and explanation let people talk and imagine the worst things. Artful apologies and confused plans for resolution have been made to face this crisis. If you have a leader who isnt capable to deal with global issues of this significance level, should he be in the leadership position? What makes a true leader? In this work, I will try to understand how the Prince became the no show Akio Toyoda. For that I will first focus on the external analysis to identify the market place of the company, then I will emphasize on the internal analysis that is to say more specifically the cultural aspects of this company moral , management, attitude at work, with a special focus on the leadership concept. Finally, I will make recommendations that will help Toyota to handle the crisis well. 2)The external analysis The impact of the crisis on the company is huge. When customers lose trust with companies the impact is high. Toyotas customers are meeting a kind of identity crisis. There is a discrepancy between what they were expected from the company and the reality. They expected Toyota to have the highest quality, best reliability and great safety. Because of the crisis, people who used to buy Toyotas think that the value of their car has decline since the problem of confidence began. Twenty seven percent of customers surveyed that said they were considering a Toyota prior to the recall now say they no longer are considering the brand for their next vehicle purchase. Now nearly half of the car buyers who have defected from Toyota say they are not sure if they will consider the brand again, even once Toyotas problems are resolved. This is showing how the impact is huge and how a long term work need to be made to restore customers confidence. It is the main difficulty that Toyota will have to confront. Which is as well a tough nut to crack is that Toyota build all his philosophy on the concept of quality. This shows in quantifiable terms the impact of this crisis of confidence on future purchases. To me it seems that Toyota has losing its focus on customers and has payed more attention to market share and profits, millions upon millions of Americans were buying their automobiles believing Toyotas promises. Moreover Competition will be even more stronger. Rivals will take advantage of Toyotas crisis particularly Ford. Its a competitive market . I think it is important to realize the impact of a break down in trust with customers. In the case of Toyota, the company will see falling profits and possibly losses that may extend well into the future. By some estimates their US dealers are losing over $2B per month. The manufacturing line has been shut down at two US plants with more closings possible. None of this takes into consideration parts suppliers and the economic impact on all those who either do business with Toyota or provide goods and services to Toyotas dealers and their employees. Why is all this happening? We dont have a lots of information on the specific problems, we can guess from the Toyota executives appearances before congress that it was because Toyota lost its essence of what they valued. The old values of quality and customers first were replaced with growth and profitability. Competition is increasing almost daily with new entrants coming into the market from China , South Korea ,Toyota faces tremendous competitive rivalry in the car market, Toyota should not forget what make its fame: reliability How could this happen? We can imagine that leaders like Toyoda did not want to hear from anyone something that is going to slow down the growth train. Even one of the best corporate systems, such as the Toyota Production System, can be subverted by fear and greed. We can say that Toyota has done many things right in responding to the crisis: Talk to the media , using all canals( facebook, twitter, diverse websites) to reassure customers. But it seem that whatever Toyota says now, and however well it acts, there is a sense that it ignored the problem until it was forced to take action. If it stinks, put a lid on it. Toyota follow this japanese proverb to sort out the problem. Toyoda didnt accept to face the reality it is a management crisis and develop a lack of trust from the customers. To react properly, this requires an organisational culture that is vigilant for potential crises, has open lines of communication from staff to management, and a willingness to address unpleasant truths. . The challenge is created by two elements of culture: firstly, an obsession with quality, which means that anything less than perfection is seen embarrassing. As a consequence, problems with quality are literally inconceivable. The second interlinked element of culture is a hierarchical approach to management and a lack of open communication. People who are at the best placed to spot early signs of crisis feel unable to point out flaws. As a result, problems unresolved until they explode into a major crisis. Another reason why Toyota has such a major challenge on its hands is that this crisis touch at the essence of its reputation. Toyota has built its reputation on quality and reliability, and anything that calls this into question is especially threatening. This is a lesson for all organisations: understand what lies at the heart .It is essential that the company remains true to these values in its approach to crisis management . Toyota company has failed to get ahead of events and take control. It looks like the crisis is managing Toyota rather than vice versa. Toyoda, the chief executive, should have been the face of the organisation during this major crisis. No chief executive can be absent from the public eye when the business is in the middle of a crisis It is not necessarily the reality of how a business manages a crisis that will determine its success. Its how the organisation is perceived to have managed the crisis: We know the importance of public relation and the organization of a proper communication. Get it right and the organisations reputation and value can be protected; get it wrong and serious damage can result. In this context, the role of the media spokesperson is pivotal, even in this age of social media. Observers draw conclusions based not just on what the spokesperson says, but also their body language, and tone of voice. executives like Toyoda are unlikely to represent their organisation well in a crisis when they disapear in front of serious crisis Toyota should have create the right culture to avoid crisis , developing workable crisis management plans and processes, and training managers likely to be part of a crisis response team this would have play a large part in determining the success of the organisation in the event of a crisis. Full recovery requires continued communication and actions to regain the trust of customers affected by the crisis. If Toyotas recent troubles encourage more businesses to recognise the impact that crises can have on a businesss long-term reputation and take steps to protect themselves as a consequence, then at least some goodwill has come from recent events. But I am sure that Toyota could regain most if not all of its lost market share with a vigorous marketing campaign and reassurances on quality but for that one step more need to be overcome: a deep and radical changes in terms of culture, moral and management approach. This is what we are going to study in the second part. . the internal analysis We have seen that the impact of the crisis on the external market share is mainly financial now we will focus on the cultural , philosophical, organizational matters. I will try first to sum up what make the specificity of Toyota. A) Philosophy: Before we build a car , we build people why do I exist? That s the question we try to answer through the philosophy. In Toyota company it is fundamental. The company built a long term thinking asking what is the meaning of our organization? where do we want to go?Toyota based its management decisions on a long term philosophy, even at the expense of short-term financial goals to build a sustainable success. They also generate value for the customer , the society and the economy.They align the organization toward a common goal that is bigger than making money. Toyota has turned operational excellence into a strategic weapon not because of the tools and quality improvement methods but a deeper business philosophy rooted in understanding of people and what motivates them. Its success is ultimately based on its ability to develop leaders, build teams, and nurture a supportive culture, to devise strategy, to build deep supplier relationships, and to maintain a learning organization. B) Toyota leadership model: Toyota leaders are builder of learning organization. The aim is to grow leaders who understand the work, leave the philosophy and teach it to others.The leaders real challenge is to develop people so they are strong contributor to the organization but also having the long term vision of knowing what to do, the knowledge of how to do it and the ability to develop people. Leaders at Toyota, like anywhere want to see measurable results. But they know that the financial result is a result of a process. They also realize that the financial reflect the past performance of that process. Good Toyota leaders dont jump to conclusions they try to first size up the situation and then ask why.All action at Toyota revolve around planning and problem solving, for the system to work problems must be exposed. Toyotas way provides extraordinary focus, direction, control, while at the same time they provide maximum flexibility. Three keys to toyotas leadership: Go see, ask why and show respect: getting people to think and take initiative is key! The leaders job at Toyota is to act as a teacher, get each person to take the iniative to solve problems and improve his job, ensure that each persons job is aligned to provide value for customer and prosperity for the company.Leaders must be the role of models, he understand the daily work.So coaching , promote from within the team is key to success. Toyota emphasize on the fact that their role is to develop exceptional people and teams who follow the companys philosophy.They usually use a cross functional teams that is to say a group of people with different functional expertise working toward a common goal. It may include people from finance, marketing, operations, and human resources departments. Typically, it includes employees from all levels of an organization. Members may also come from outside an organization (in particular, from suppliers, key customers, or consultants). Cross-functional teams often function as self-directed teams responding to broad, but no specific directives. Decision-making within a team may depend on consensus, but often is led by a team leader. They also continuously teach people how to work together, because team work must be learned, they want to reinforce the culture continually. The way they solve problem is also interesting : go and see for yourself to thoroughtly understand the situation : It s a really pragmatic approach of problem solving , they go to the source to observe and verify data. Don t theorize on the basis of what people and computers tell you They want to have a true relation with the reality and even high level managers should do this. In Toyotas culture we talk about consensus decision all decision are made slowly by consensus, considering all options. They also implement decision rapidly discussing problem and potential solutions with all involved. B) motivation theory: Maslows need hierarchy looks at motivating people as equivalent to satisfying their internal needs. When you work for Toyota , your lower level needs are covered. Youre well paid, you have job security and youre working in a safe, controlled environment. Toyotas culture emphasizes the use of challenging work situation to build self confidence. Its a culture of continuous improvement. Herzbergs theories are similar to Maslow but they are focus on characteristics of work that are motivators.Their absence will cause a dissatisfaction, but providing a person more and more of them will not positively motivate. Toyota has done a good job. Indeed , for example people are responsible only for a tiny piece of an overall product and work repeatedly , to make the task more motivating they worked on designing assembly line to improve job enrichment. Toyota organizes teams around complete project from start to finish. Having the responsibility of participating in the project from the beginning to the end empowers the employee. They also provide job rotations, they allow people to be proactive in solving problems and they develop autonomy other the tasks. About the external environnement theory, we can notice from Taylors scientific management based on reward with money performance relative to standards that all scientific management principles are followed but at the group level rather than individual level and based on employee involvement. About the goal setting that is to say : set specific, measurable , achievable challenging goals and measure progress, Toyota sets goals that meet these criteria through the policy deployment and the continuous measurements is relative to targets. B)Managing people Toyota has taken various steps to build high performance teams: Step 1: Orientation. This is about the visionary leadership.A leader need to be guide and the vision must be different, unexpected.It must be memorable , stick in the mind.The leader also have to exemply the vision to give concrete dimesion to the vision.This step is vital because if a vision is not shared the success of a project may be risky. The group needs strong direction from the leader and must understand the basic mission, rules of engagement, and tools the members will use. This step is fundamental, a leader have to share purpose and vision to have the support of all the team. Its a condition to build a sustainable success. A leader and his team need to wonder , what kind of organization are they going to build?To build a challenging but achievable goals, the goals that everyone wants and shares Step 2: Dissatisfaction. To avoid discouragement the leader need to build blocks of sustainable success , it could be for example about values.How do we do things round here?Are our values real or window dressing? These reflexions need to involve the inclusive company to be efficient. After going to work, the members discover it is harder than they thought to work as a team. In this stage, they continue to need strong direction (structure) from the leader but also need a lot of social support to get through the tough social dynamics they do not understand. Step 3: Integration. At this stage people become more independent, they understand the meaning of the work.The difficulty is to balance flexibility and control. The group starts to develop a clearer picture of the roles of various team members and begins to exert control over team processes. The leader does not have to provide much task direction, but the team still needs a lot of social support. Step 4: Production. The group becomes a high-performing team, no longer dependent on the leader. In Toyota people do the same mindless task repeatedly and are responsible only for a tiny piece of an overall product. Toyota has tryed to enrich jobs in various ways, to give a meaning to this repetitive work they organized job rotation, various kinds of feedback on how workers are doing at their jobs, it let a significant work group autonomy over the tasks. They redesigned its assembly lines so that the parts that make up a subsystem of the vehicle are installed in one specific area on the assembly line. Rather than a work group assembling electrical systems and then putting in floor mats and then door handles, a work group might focus almost exclusively on the electrical system under the hood., Toyota also organized teams around complete projects from start to finish. For example, the design of the interior of the vehicle is the responsibility of one team from the design phase through production. Participation in the project from beginning to end enriches and empowers the employee. Empowerment of the employee is as well key to success. Empowerment is the process of enabling or authorizing an individual to think, behaves, take action, and control work and decision making in autonomous ways. It is the state of feeling self-empowered to take control of ones own destiny. The organization has the responsibility to create a work environment which helps and give to people the ability and desire to act in empowered ways. Toyotas trouble : crisis or opportunity? As we studied, Toyota company is knowing as reliable and strong organization , on the other hand during the recent recall crisis the company showed weaknesses that we could not imagine. Lets have a critical analysis about what happened.. It seems that the crisis that Toyota met is mainly a problem of communication.Both internal and external communications must be timely and effective. Ongoing daily phone conferences need to be conducted to obtain the latest status and to share information. In addition, status reports must be e-mailed to all interested parties on a daily basis. External communication has to be managed to avoid misinformation being leaked to the media. Moreover leaders need to be visible during crisis but it is also a lake of humility. They didnt take seriously the risk of quality, they were not enough prepare to this risk, they saw themselves as untouchable but we know that even a good company can be involved in crisis. Their strategy is a long term one, they were not prepared to face such an immediate crisis , may be because of their lake of realism. They didnt keep the contact with reality through an efficient communication. We know how listening is an important attribute for a leader and it seems that Toyota company with its hierarchical structure is not prepared to collect information from all the employee. Its a possibility for them to reassert their value and to think their organisation more as living organism that need to adapt to this unpredictable context. We can also be critical about the concept of consensus team decision making, for Japanese it is the essence of decision.Its interesting to talk about the difference of culture that exist between European and Asiatic management. In our country we mainly emphasis on the answer to the question , for Japanese the important element is defining the question that is why they need a consensus to find out what the decision is really about , this can explain the difficulties they meet to find in a short time a good solution. Toyota could turn their crisis situation into an opportunity and build clear channels of communication with the public, improving their relationship and calming the fears of millions of car owners. 4) Recommendations and conclusion Its not the strongest of the species that survives, nor the most intelligent but rather the one the most responsive to change Charles Darwin Toyota needs leader with credibility and with a clear plan. Toyoda need to see himself as change agent, representing, and protecting the group. He needs to learn how to deal with resistance but also take a risk and to confront the reality. He should, as well, know how to cope with complexity, ambiguity , uncertainty .A real leader is the one who view mistakes as a learning opportunity. There is real challenges of change. For the moment we can see Toyoda as a hiders, the one hoping the change will go away it is not the role of a leader, on the other hand he has to enable the group endure hard times. So lets talk about few recommendations to change the way to lead: 1) Face the reality. Toyoda did not want to face the problem and did not take his responsibility in the crisis . We expect from a leader to be courageous instead of that Toyoda hide the reality.He should have said that he pushed too hard for growth and neglected quality. By admitting his errors, he gives every Toyota employee permission to acknowledge mistakes and to get on with correcting them, instead of denying reality. 2: Get the world off your shoulders. Toyoda cannot expect to solve problems of this magnitude himself. Instead, he needs a crisis team reporting directly to him, working to get problems fixed permanently. He also needs outside counsel, as he appears to be listening only to insiders who are defensive about criticism. He should add the worlds top quality experts to his fix-it team and listen carefully to their advice. 3: Understand the real causes of the crisis. When Toyotas problems first surfaced, the company blamed a symptom loose floor mats and exonerated the accelerators. Instead, management should have required its best engineers to get to the root cause of this problem and every other quality problem being reported. This is basic engineering and quality discipline. 4: Crisis will have effects on a long term.It is going to be worst before getting better.So the organization need to be prepared to face a long term crisis. It will take years to resolve the trust crisis. Toyota must invest heavily in corrective actions while its sales shrink and profits implode, requiring major cash resources until its reputation can be restored. 5:We can change the crisis to an opportunity to restore Toyota quality. The crisis is melting away the denial and resistance that existed in recent years. For sure Employees are waitingfor new direction, and they want to make radical changes to renew the company. With Toyodas leadership, Toyota automobiles can be restored to the worlds highest quality.It is the moment to rebuild brand loyalty and to demonstrate the value and the promise in the answer to the problem. 6: Leaders personify the reputation of a company: In a crisis, people insist on hearing from the leader. Akio Toyoda cant send out public relations specialists or his American executives to explain what happened. Toyoda must come out of hiding, take personal responsibility, Then he should make a personal commitment to every Toyota customer to repair the damage, including buying back defective cars. 6: Leaders need to move quickly to solve causal operational issues, erring on the side of overcompensating. 7: After this crisis Toyoda need to focus on future success. Its important to focus also on the future , the long term benefits, trying to see the opportunity to win market share because afetr this crisis, the market will never look the same. GM and Ford are rapidly regaining market share, while the confidence of Toyotas loyal customers is badly shaken. Toyota cannot wait until all its quality problems are resolved. The company need a reactivity. It must play defense and offense simultaneously. To win, Toyota need to offer advanced features and superior quality, better value for consumers, greater safety, and improved fuel efficiency. I believe this is a great company that will resurrect its reputation and restore its leadership. But there is a lots of effort to make: first it is obviously most important to solve the problems with their cars.. But they also may be find new way to communicate with their customer using for example the social web. It seems that their responses have appeared a little slow and awkward. Giving consumers information about the recall in more pedagogic way, easily understandable. A leader should have a clear message .They should explain exactly what theyre doing, why things will be different in the future. Toyoda did not manage this crisis as we expect a real leader will do.He did not go past the emotional when customers and also employee from the company were waiting for a solutions. It show to us the affective link that a leader can build with his company, but people were expected from him a rational approach. On the other hand I am convinced that even if it is a long term working, particularly trying to regain the customers trust, the company with its reputed story , their experienced know how will be back .Its for them the opportunity to change practices , to work on crisis management ,and to change their organizational work beliefs. Bibliographie: The Toyota Way: 14 Management Principles from the Worlds Greatest Manufacturer de Jeffrey K. Liker Jeffrey Krames, Jack Welch and the 4Es of Leadership, How to Put GEs Leadership Formula to Work in Your Organization, McGraw-Hill, 2005 CONGER, J.A. et B. BENJAMIN, Buildind Leaders, Ãâ°ditions Jossey Bass, 1999. GOLEMAN, D., à « Leadership that gets results à », Harvard Business Review, 2000, marsavril, 78-90. HEIFEZT, R.A., à « The Work of leadership à », Harvard Business Review (1997, janvierfà ©vrier), LAPIERRE, L. (à ©d.) à « Le leadership à », numà ©ro spà ©cial de Gestion, revue internationale de gestion, septembre 2008. NORTHOUSE, P.G., Leadership : Theory and Practice, Sage (deuxià ¨me à ©dition) 2001. YUKL, G. Leadership in Organizations, Prentice-Hall (premià ¨re à ©dition), 1981. Satoshi kamata,demopolis, Toyota , lusine du dà ©sespoir, 2008 Dirk Bosenberg and heinz Metzen, à ©dition dorganisation, à « le Lean management à »,1994 Taiichi ohno à « Toyota Production System : beyond Large- Scale Production à » ,1978 Taiichi OHNO à « Prà ©sent et avenir du Toyotisme à », Masson , Paris, 1992 James P. Womack, Daniel roos, Dunod, Paris , 1992
Monday, August 19, 2019
Alzheimers The Unsolved Mystery Essay -- essays research papers fc
Alzheimer's: The Unsolved Mystery à à à à à Absentmindedness, with questions having to be repeated, trouble following conversations, or remembering people's names, sound familiar? These are classic early stage symptoms of Alzheimer's. à à à à à à à à à à Alzheimer's is a type of dementia in which parts of the brain stop working, causing memory loss, and instability in judgement, reasoning and emotions. Dementia, such as Alzheimer's is usually more frequent in elderly people. Approximately 15 percent of people who are over 65 will develop some form of dementia; by the age of 85 that percentage increases by at least 35 percent. Alzheimer's is the most common dementia, nearly four million Americans suffer from it. à à à à à Alzheimer's is a very complex disease. So complex that very little has been discovered about it but that is rapidly changing. Findings from epidemiology, genetics, molecular and cell biology are fitting together in the Alzheimer's puzzle, helping researchers to identify some of the mechanisms that underlie it. Alzheimer's starts because the normal processing of certain proteins goes terribly wrong. This causes brain cells and the spaces between them to be cluttered with pieces of toxic protein. Closer investigating with microscopes has revealed a loss of nerve cells in certain regions of the brain. Some of these dying nerve cells communicate using the neurotransmitter acetylcholine, these compounds eventually break down by an enzyme called acetylcholinesterase. Also responsible for Alzheimer's are clusters of proteins in the brain which come in two forms: those found inside the nerve cells and those found in between the cells. à à à à à The clusters inside the cells look like pairs of threads wound around each other in a helix. The tangles consist of a protein called tau. Tau binds to another protein called tubulin. Tubulin then forms structures called microtubules which run through cells, giving support and shape. Also the microtubules provide pathways for nutrients and other molecules to travel through. à à à à à The main problem is that researchers can't quite figure out how Alzheimer's is started. Some the leads are its inherited genetically, is caused by major head injury, poor earl... ... on this amazingly complex disease. The BAPP theory only accounts for five percent of all Alzheimer's cases. Some may believe that this is a small step in uncovering the mystery of Alzheimer's but I believe it will be a huge one after its throughly examined. The BAPP discovery should help open the door for Alzheimer's and reveal more about how the disease functions and what exactly causes it. For those people who are infected with the disease they can only sit in agony and hope that a more powerful insight is made for the sake of future generations. It is believed that by 2025 more than 22 million people world wide will be infected with Alzheimer's and as the average life span lengthens the percentage only gets steeper. à à à à à Alzheimer's is the worst kind of disease. It not only infects the being with which it is in but it also affects the people who know and love that person. For mankind's sake hopefully more work will be put into establishing a cure for this awful dementia. Bibliography: à à à à à Author: Peter H. ST. George-Hyslop , Scientific American, December 2000 à à à à à à à à à à Alzheimers The Unsolved Mystery Essay -- essays research papers fc Alzheimer's: The Unsolved Mystery à à à à à Absentmindedness, with questions having to be repeated, trouble following conversations, or remembering people's names, sound familiar? These are classic early stage symptoms of Alzheimer's. à à à à à à à à à à Alzheimer's is a type of dementia in which parts of the brain stop working, causing memory loss, and instability in judgement, reasoning and emotions. Dementia, such as Alzheimer's is usually more frequent in elderly people. Approximately 15 percent of people who are over 65 will develop some form of dementia; by the age of 85 that percentage increases by at least 35 percent. Alzheimer's is the most common dementia, nearly four million Americans suffer from it. à à à à à Alzheimer's is a very complex disease. So complex that very little has been discovered about it but that is rapidly changing. Findings from epidemiology, genetics, molecular and cell biology are fitting together in the Alzheimer's puzzle, helping researchers to identify some of the mechanisms that underlie it. Alzheimer's starts because the normal processing of certain proteins goes terribly wrong. This causes brain cells and the spaces between them to be cluttered with pieces of toxic protein. Closer investigating with microscopes has revealed a loss of nerve cells in certain regions of the brain. Some of these dying nerve cells communicate using the neurotransmitter acetylcholine, these compounds eventually break down by an enzyme called acetylcholinesterase. Also responsible for Alzheimer's are clusters of proteins in the brain which come in two forms: those found inside the nerve cells and those found in between the cells. à à à à à The clusters inside the cells look like pairs of threads wound around each other in a helix. The tangles consist of a protein called tau. Tau binds to another protein called tubulin. Tubulin then forms structures called microtubules which run through cells, giving support and shape. Also the microtubules provide pathways for nutrients and other molecules to travel through. à à à à à The main problem is that researchers can't quite figure out how Alzheimer's is started. Some the leads are its inherited genetically, is caused by major head injury, poor earl... ... on this amazingly complex disease. The BAPP theory only accounts for five percent of all Alzheimer's cases. Some may believe that this is a small step in uncovering the mystery of Alzheimer's but I believe it will be a huge one after its throughly examined. The BAPP discovery should help open the door for Alzheimer's and reveal more about how the disease functions and what exactly causes it. For those people who are infected with the disease they can only sit in agony and hope that a more powerful insight is made for the sake of future generations. It is believed that by 2025 more than 22 million people world wide will be infected with Alzheimer's and as the average life span lengthens the percentage only gets steeper. à à à à à Alzheimer's is the worst kind of disease. It not only infects the being with which it is in but it also affects the people who know and love that person. For mankind's sake hopefully more work will be put into establishing a cure for this awful dementia. Bibliography: à à à à à Author: Peter H. ST. George-Hyslop , Scientific American, December 2000 à à à à à à à à à Ã
Sunday, August 18, 2019
Paranoid Schizophrenia: Theyââ¬â¢re Out To Get Me Essay example -- Mental
Introduction Paranoid Schizophrenia is a serious psychotic disorder that impairs a personââ¬â¢s perception of reality, causing the mind to lose contact with the real world. This disorder greatly affects oneââ¬â¢s ability to negotiate the activities of everyday life, such as school, work, or social situations. In 1898, Emil Kraepelin was to the first to provide information regarding schizophrenia naming it ââ¬Å"dementia praecoxâ⬠, and defining it as a psychosis with an early onset of intellectual deterioration (Schiffman & Walker, 1998). Ten years later, a Swiss psychiatrist, Eugen Bluler renamed the disorder using a combination of the Greek words ââ¬Å"skhizeinâ⬠and ââ¬Å"phrenâ⬠meaning split mind (Barlow & Durand, 2011). He believed the unusual behaviors were a split from the basic functions of personality and reality. Today, there are misconceptions about the term schizophrenia in which society confuses a split mind with a split personality, or multiple persona lities. The broad definition of schizophrenia continues to be researched and narrowed into subtypes with specific presenting characteristics. Paranoid schizophrenia is one of the five major sub-types listed in the Fourth Edition of the Diagnostic Statistical Manual of Mental Disorders; Text-Revised (DSM-IV-TR) with the list continuing to expand as the criteria identifies specific related symptoms or behaviors (American Psychiatric Association, 2000). Although this disorder only afflicts 1% of the total population of the United States, this amounts to over three million people living with the disorder. Diagnosis Diagnosis of this syndrome typically occurs in late adolescence through early adulthood with the onset of behaviors marking deterioration in the ability to perform normal... ...000). Diagnostic and statistical manual of mental disorders- fourth edition-text revision. Washington, D.C.: Author. Barlow, D. H., & Durand, V. M. (2011). Abnormal psychology: An integrative approach (6th ed.). Belmont, CA: Wadsworth, Cengage Learning. Foerschner, A. M. (2010). The history of mental illness: From "skull drills" to "happy pills". Student Pulse, 02(09), 1-4. Maguire, G. A. (2002). Comprehensive understanding of schizophrenia and its treatment. American Journal of Health-System Pharmacists, 59(5), 4-11. doi: 1079-2082/02/0901 National Institute of Health. National Institute of Health, National Institute of Mental Health. (2009). Schizophrenia (09-3517). Schiffman, J. & Walker, E. F. (1998). Schizophrenia. In H. Friedman (Ed.) The Disorders: Specialty Articles from the Encyclopedia of Mental Health. Academic Press: New York.
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